In the heart of Melbourne, 2021, Yhone was born out of Creative Director Unshang Hany's vision to challenge the norms and celebrate the masculinity beyond gender . Our brand is a sanctuary for the brave souls who dare and seek passion with self-mastery, one that champions leadership, authenticity, and continuous self-improvement

To ignite a passion for life in the fashion-forward community by using clothing as catalyst for inspiration and personal elevation.

passion with self-mastery.

To establish ourselves as a fashion brand characterized by exploring the inner positivity of the evolving “masculinity”—one that champions leadership, authenticity, and continuous self-improvement in 21st Century—while inspiring a lifestyle of excellence worldwide.

Masculinity beyond gender