OUR STORY
During his years of life and study in Melbourne,Creative Director Unshang Hany began observing how modern life was reshaping the idea of masculinity —blurring the boundaries between strength and sensitivity, discipline and desire.
Out of these reflections, YHONE was born in 2021,founded on a vision to challenge the norms and celebrate a masculinity beyond gender.
What started as a personal exploration soon evolved into a deeper pursuit —understanding how energy and form, passion and restraint, could coexist in balance.
As the world around us grew louder and faster, our mission became clear:to rebuild the order of life through design,using clothing as a structure where energy, form, and consciousness align.
Today, YHONE stands as a sanctuary for those who live with awareness —brave enough to burn, yet disciplined enough to hold their rhythm.
VISION
To inspire people to live passionately, in rhythm with their own pulse — where energy finds its order.
passion with self-mastery.
MISSION
In response to the symptoms of our time,we construct clothing as a space where energy, form, and consciousness align.
Inspired by a masculinity beyond gender —a vision of modern strength